Whether you’re called to be an influencer at home, at work, at school, or anywhere else, you can do more than make an argument, you can make a difference! Drawing from the timeless lessons of the world's greatest influencer - Jesus Christ - Dr. Michael Zigarelli presents 15 positive ways to open people's eyes and change their minds, even when they're highly resistant to change.

Come explore the many biblical principles of persuasion, including:

You'll also learn about 5 key traits of a godly influencer: Be Authentic, Be Compassionate, Be Honest, Be Excellent, and Be Gentle.

"Business professor Zigarelli ably teaches others how to wield influence through biblically effective methodology . . . his prose is lively and practical, and his scope is far more comprehensive and altruistic than a basic primer on getting others to serve one's self-interest." -Publishers Weekly

For more information or to download videos, visit www.lifeWay.com/zigarelli.